About us

Ritu grew up amidst the intoxicating blend of wildflowers, woods, and spice-laden air in her grandmother’s gardens — acres of lush greenery in the quiet corners of India. These early memories became the foundation of a lifelong relationship with scent.
 

As a teenager, she began collecting pure perfume oils from across India, blending them into bespoke creations for family and friends. Over the years, her craft evolved from a passion into Itraaha — a brand that celebrates heritage while embracing modern sensibilities.
 

Ritu’s journey is as multi-layered as her perfumes. A creative force in the advertising world, she has held senior positions at JWT, TBWA, and Triton, shaping brand narratives with precision and artistry. As faculty for the Master’s of Applied Arts program at Amity University, she even crafted the UGC Fine Arts syllabus, nurturing the next generation of creative thinkers.
 

Her work extends far beyond fragrance — through transformational training in body language and life coaching, often with NGOs, she empowers individuals to embrace authenticity and personal power.
 

Today, every drop of perfume from Itraaha is an embodiment of her vision: scents that do not just linger on the skin, but live in the soul.